A while back I directed, edited and produced this spot for a unique product called "Cool Ad Handles" The product is freezer door handles that contain ad space for different brands in a grocery or convenience store; so as you can imagine, the campaign by its very nature is a little bit "meta". I worked with an awesome team on this. The talented producer/director Abram Cox really primed me for the experience. He worked with me in pre-vis with some great storyboards and helped me staff up with some incredible talent, including: Michelle Oberg, line producer, and Armando Salas, cinematographer. We shot on a Red Epic and did post in Adobe Premiere and After Effects. We went for a humorous, cinematic feel and are definitely proud of the results:
Cool Ad Handles Commercial